By Joy Fang
CATS Classified will now be published using an $18-million state-of-the-art publishing system.
The print classified advertising portal of Singapore Press Holdings (SPH) went through a system overhaul after 26 years of using its old system.
Its predecessor operated on a character-based system where staff had to type commands manually. Cash is more efficient as it is Windows-based and has drop-down menus which enable easier, more intuitive selections.
In the past, two separate systems – one for Chinese advertisements and the other for English and Malay advertisements – were needed to handle the different languages. Sales representatives needed to toggle between the two systems, which proved to be a hassle.
The new system provides an integrated platform for the three languages.
Cash is the culmination of three years’ worth of efforts by a cross-divisional team made up of Cats Classified core users and the IT department.
The SPH team also roped in Atex, a leading provider of digital-media software solutions and services, to develop the system.
Mr Bill Everitt, chief system architect at Atex, said that developing the system for both Chinese and English languages was a first for the American
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